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How to Properly Serve Beer

Serve beer properly using this guide on how to pair your beer with the perfect glassware that’ll help realize the full flavor potential of your beer.

| July 2019


Believe it or not, beer should be served from a glass, the popularity of Red Solo cups notwithstanding. Fortunately, modern manufacturers are making a variety of glasses designed for specific beer styles. One of the pioneers in promoting dedicated glassware for beer is none other than Boston Beer Company’s Jim Koch.

For years, he has understood that to enjoy a beer to its fullest, you need to savor it.

The following types of glassware are typically used to serve craft beer (including the optimal temperature range):


Flute - Best with wild beers or highly carbonated brews. As Champagne has proven, this style of glass enhances effervescence. (46–48°F )



May 16-17, 2020
Nashville, Tennessee

EVENT UPDATE: Unfortunately, we've had to postpone our Tennessee FAIR to 2021 due to COVID-19.


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